Igniting Priority Pass

Challenge

After the pandemic, Priority Pass sales in USA, Canada and Latam significantly decreased. The challenge: a 25% increase in sales through paid media.

Idea

We executed a strategy focused on the Consumer Journey: we took the task to understand the consumer journey and their behavior. We optimized google campaigns by market and directly attached the conversion by reducing the number of clicks needed to achieve it. We implemented a pixel that activated a pop up with a discount 1 minute after browsing or when attempting to close the session. Followed by a CTA that sent users to acquire the membership.

Resultado

Conversion rate increased from 0.33% to 0.51% The goal was acquiring a 25% increase in sales, the goal was far exceeded reaching up to a 154% increase.