Colombia Travel - Covid 19
Colombia
Project Details Colombia Travel - Covid 19
Challenge
Due to contingencies taken because of Covid-19, such as quarantine, border closures, and international travel bans, the tourism sector was one of the most affected globally. For this reason, from Procolombia and Colombia Travel, the need arose to strengthen the positioning of Colombia as a destination worth traveling to.
Idea
Through work on social media and video content, we told international audiences that we would see each other again soon. We took advantage of the richness of Colombian landscapes to show the world that Colombia is taking a breath, but it will always be there, waiting to be visited by the world.
Result
We organically reached over 2,000,000 people in the USA, Germany, France, the United Kingdom, Spain, and Latam. We achieved over 14 million views, more than 5,000 interactions with the content, and an engagement rate of over 4.2% in the campaign.
