Flying Together
Colombia
Flying Together Project Details
Challenge
Wingo Airlines wanted to position itself as a leader in the Low Cost category in Colombia, Costa Rica, Ecuador, Panama and Dominican Republic. Mexico, Venezuela, Peru, Cuba, Aruba, Curacao.
Idea
We created a strategy to challenge the logic of airlines in the region. Together with them, we managed to integrate brand communication through technology, social media, paid media, SEO, email, influencers, design, and data.
Result
For more than 6 years we led Wingo to be the #1 brand in the Lowcost category, thanks to the work done in the last year where more than 300 digital campaigns were executed, we achieved a significant increase in traffic by 12%, in transactions by 18% and CR, 21%. In addition, they offered the first most complete averaging model in the region.
