All New Captiva
Ecuador
All New Captiva Project Details
Challenge
Sell 600 units monthly during the launch period and additionally increase the market share percentage.
Idea
We took over Ecuador! For the launch, we utilized the largest LED billboard in Latin America located in Guayaquil, which generated high impact. During the media tour of the pre-sale, we gave more prominence to the vehicle by featuring it in interviews conducted by the marketing manager on the highest-rated programs.
Result
Only during the pre-sale stage, 102 units were sold, and at the end of the campaign, a total of 918 units were sold, exceeding the initial target by 53%. Following the Chevrolet launch, there was a 7% increase in market share in the SUV category. In digital, 475 leads were generated during pre-sale and 2,811 leads during the launch, contributing 10% to the total sales. The total campaign reach was 87.4%.
