I know what your life needs

Challenge

We took a turn in the brand's communication by activating its digital channel and rethinking the way they communicated their attributes in relation to the competition and consumers.

Idea

Showcase the wear and tear of a couple's relationship (competitor's brand - customer) by showing, in contrast, the benefits of our products versus those of the competition.

Resultado

The campaign generated 21,469 web quotes, 1,825 test drives, 15,986 pro formas, and we increased from 12 vehicles sold via the web to 161, resulting in $4,233,062 in billing.