Nissan Versa 2020 PreSale
Automotive
México
Project Details
challenge
The objective was to announce the arrival of the new Nissan Versa 2020 while maintaining the market share of the segment, as well as to secure a certain number of units in pre-sale through direct media channels over a period of 3 months.
Idea
We identified the most cherished attributes of the vehicle with the help of real people and created content based on these experiences, showcasing their reactions upon discovering the exclusive features of the new Nissan Versa.
Result
We achieved 2,600 registrations during the pre-sale phase, reserved 1,500 vehicles during the launch, and sold 1,100 vehicles in less than 3 months.
