La Hora Rapidita
Food & Beverages
Perú
Project details La Hora Rapidita
Challenge
Peruvians are not accustomed to eating tortillas; they don't know what to pair them with or when to consume them.
Idea
We created a platform of delicious recipes for different times of the day. We worked on fun and extremely fast-paced videos that challenged users to stay engaged.
Result
We impacted 2 million users and achieved over 1.5 million views. Additionally, during the campaign period, we increased our market share from 82% to 84%.
