The Huawei Formula
Colombia
Project Details Formula Huawei
Challenge
In the Colombian market, major cellphone brands engage in a daily battle to showcase their capabilities, discussing functionality, design, accessories, and especially the power of cameras.
Idea
We directly demonstrated that Huawei has the best device on the market by showcasing its superiority through an irrefutable resource: a mathematical equation. This gave us the perfect opportunity to show the entire country that the Huawei P20 Pro truly is the best smartphone.
Result
Users generated content around this concept, where comparative memes and challenges positioned Huawei for the first time as the pro in the category. We impacted over 14 million people digitally and surpassed the sales of the X. Most importantly, we rewrote the history of smartphones.
