Rebook Aztrek 96
Retail
Colombia
Project details
challenge
Fashion is a way of expressing ourselves; it's a counter-current style, though it may be hard to believe. It's a constant quest to be something, to become someone, to be able to be what we were told we couldn't, to wear what wasn't deemed right, to look good for yourself even if it's not the same for others.
Idea
We created a retro event, optimizing the budget through influencers connected with our audiences, ensuring that a monetary limitation didn't hinder the reach and impact of the proposal.
Result
We sold out of stock in the first week, achieved a record in launch sales, and it was their first local event where we could engage with the brand's audience.
