Cuenta ON
Ecuador
Project Details Account ON
Challenge
Banking the younger population in Ecuador can be challenging because no one knows where they are, what they like, or what truly motivates them... until that brief came to us.
Idea
We put our experts into action, and we found them, well, Google found them... we knew how to ask, and the party began. We brought together two representatives of the most sought-after genre and connected them with influencers, YouTubers, and TikTokers over a beat to launch our product and populate social media.
Result
5,564 accounts opened, 3,765 people interacted with our event digitally, 3,274,916 reached through social media, over 300 people downloaded our app on the day of the event, and our commercial had 108,807 views
