Daddy's Chest
Health & Pharma
Ecuador
Project Details Daddy's Chest
Challenge
Parenthood doesn't always allow for enough time with children, which poses a problem because infants often form attachments to the figures around them during their early months.
Idea
We created a semi-mattress ergonomically designed in the shape of a father, to be placed in the baby's resting place, allowing the baby to feel their presence even when they couldn't be there. Through a microsite, fathers could sign up and participate for a dad's chest, exclusively designed to match the real size and shape.
Result
We achieved +187,233 interactions, gained 64,685 fans on Facebook, garnered 139,395 views, and gained 1,265 followers.
